Launching 3 Caffeinated Coaches was no easy task, but it was a lot of fun. Throughout our many virtual "meetings" and hours of WhatsApp chats, we let the creativity flow. No idea was too small or too "out there" to be considered and shared. Since we are not your typical podcast our advertising needed to be a bit extra as well. We decided to keep our new adventure a surprise! We went to social media and started building up our listener base by giving tidbits and sneak-peaks all about COFFEE!!! We wanted our future listeners to start questioning what #3CCs was and we needed to keep their attention long enough that when we finally released our first episode they were excited to join us on our new podcasting adventure. Check out our launching journey...
Until launch day we only shared #3CCs on each of our personal Twitter and Instagram accounts. We did not share out our @3CCs Twitter account or @_3_CCs Instagram account until our official launch day. Keeping our name (3 Caffeinated Coaches) a secret was also part of the build-up and anticipation.
🔜 Leading up to the Launch:
December 25, 2020, we released our first tweet about #3CCs. Wearing our Christmas sweaters we set out to share a little holiday cheer with our current Twitter followings. Each of us Caffeinated Coaches spread joy and cheer and #coffee inspiration with our #PLNs.
December 29, 2020, We ran three different Twitter polls to build anticipation and excitement for what the #3CCs are. Again, our focus was on caffeine and did not mention anything about the podcast. There are many caffeinated educators in the world and we wanted them to join us in a bit of Twitter fun.
December 30, 2020, Each of us Caffeinated Coaches shared the following image and asked our personal #PLN how much coffee they consume each day. We had a great deal of fun responding to everyone and seeing if anyone had figured out what #3CCs was.
December 31, 2020, who doesn't love a good New Year's Eve Countdown? How could we not do a countdown ALL about coffee? Check out our video to learn a few new coffee facts!
January 1, 2021, to bring in the New Year, we added a new image to Twitter to learn a bit more about our community and their love of caffeine. At this point, we still have not shared that we are hosting a podcast or what #3CCs stands for.
January 2, 2021, four days from our official launch, we asked our local #PLN to share a caffeine gif with us. Being so close to the launch we wanted to keep up the engagement and excitement. At this point, people started their own Twitter Caffeine Challenges! We have been blown away by the love and support of our community.
January 3, 2021, another fun twist was in store today, we asked our listeners to complete a quiz on what type of coffee they should order based on their personality. Take the quiz below and share our your answer on Instagram or Twitter (don't forget to tag the 3 Caffeinated Coaches).
January 4, 2021, today's social media hype was all around the senses. Look, we asked our community to share what their workspace looks like and how many caffeine-related items were around their desk. Smell, who doesn't love the smell of coffee? Our community shared out their favorite smells. Taste, we couldn't leave out taste of coffee. With a quick Twitter poll, our #PLN shared their preference for drinking coffee, whether it was from a tumbler or paper cup. The variety and engagement provided a lot of joy, laughter, and ideas.
January 5, 2021, the day before the launch was BIG! This was our last chance to build up hype while still keeping our official name and purpose a secret. Each of us 3 Caffeinated coaches shared a very pixilated portion of our cover image on our personal Twitter accounts and asked our followers if they could find each of the pictures and solve the puzzle. We were beyond excited when many educators, leaders, and friends took the challenge and shared out their guesses (a few even figured it out). At this point, we were ready for our big release.
January 6, 2021, RELEASE day! This is when each of us coaches was vulnerable and opened ourselves up to the world. We shared our 3 Caffeinated Coaches for the very first time. We shared our voices, ideas, and thoughts through our first episode. We shared our PURPOSE!
Launching is just the start of our 3 Caffeinated Coaches Journey. We hope that our launch brought you as much joy as it has brought each of us. We love hearing the voices of our listeners and we open the door for you to share your celebrations, inspirations, and connections with us!
☕️ "We hope your caffeine is strong and your inspiration is high!" ☕️